Client: The Life Coach School
Platform: Instagram, Facebook, YouTube, Pinterest, Twitter
Focus: Social Media Strategy and Management
Growth: 28K → 63K Instagram followers, 5× Facebook reach
Challenge
The Life Coach School had the kind of clarity most life coaches aim for — a distinct message, proven results, and a loyal audience. What they lacked was time and structure to translate that presence onto social media.
Previous agencies couldn’t capture their tone or philosophy. Posts felt generic, the message was diluted, and engagement stalled.
They needed a partner who could handle social media completely — from content strategy to publishing — while sounding exactly like them.
System
We approached this as a long-term content system for social media marketing for life coaches, not a campaign.
1. Capturing the Voice
Using our Copy Stalking Formula, we immersed ourselves in The Life Coach School’s content library — podcasts, webinars, and written materials. By writing in their exact language, we built captions and visuals that felt authentic and instantly recognizable.
2. Turning Content Into Conversations
We repurposed recorded coaching sessions into short-form video and story content across Instagram, Facebook, and YouTube. Each clip reinforced their coaching style and message, driving organic engagement and reach.
3. Expanding the Channels
We built an omni-channel system for life coach social media marketing, bringing their message to new audiences on Pinterest and Twitter. Every platform followed the same framework, creating consistency and clarity across the board.
Results
The system worked. Within a year, The Life Coach School saw measurable, sustainable growth.
- Instagram: 28,608 → 63,758 followers
- Facebook: 294,708 → 1,572,730 organic impressions
- YouTube: 17,867 → 27,800 subscribers
- Consistent tone across all platforms
- No internal effort required from their team
Perspective
For life coaches, social media works best when it feels like an extension of real conversations — not marketing.
By aligning message, tone, and structure, The Life Coach School built a social presence that felt personal, confident, and completely on brand.
As their team shared:
“The posts truly emulate our voice. We’ve seen massive growth, stronger engagement, and more conversions to our podcast and site. The process is seamless.”
Takeaway
When it comes to social media for life coaches, clarity wins over complexity.
A strong system, consistent voice, and steady rhythm turn your message into a lasting online presence.
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