The Consistency Framework Behind XpertVR’s Growth in EdTech

Client: XpertVR — Virtual Reality Training Innovators
Platform: LinkedIn, TikTok, YouTube
Timeline: 6 months
Focus: Consistent, authority-building content system

Challenge

XpertVR builds immersive training simulations for universities and organizations — but their social presence didn’t reflect that innovation.

Before we partnered, their posting rhythm looked like this:

• 0 posts on Facebook and Instagram
• 1 tweet in a month
• 4 videos on YouTube
• An inactive LinkedIn page

The problem wasn’t creativity. It was consistency.

They had a smart, charismatic co-founder (Evan Sitler-Bates), strong content potential, and a bold brand voice — but no system to show up reliably. Their audience wasn’t hearing from them often enough to care.

Our job: build a simple, repeatable structure that kept XpertVR visible, credible, and connected.

System

We didn’t start with platforms; we started with rhythm.

1. Establish a cadence.
   We mapped a clear content cycle for each channel: defined topics, formats, and posting frequency so creativity didn’t depend on inspiration.
2. Build a “digital brain.”
   Our team audited all of XpertVR’s past videos, blogs, and mentions, then built a searchable content library. That archive became fuel for repurposed posts and new storylines.
3. Re-ignite communication.
   We relaunched their newsletter with curated industry insights and consistent updates, turning it into a community touchpoint, not an afterthought.
4. Play to strengths.
   As a visual brand, XpertVR expanded into TikTok with short, insight-driven clips showcasing their people and tech.
5. Optimize for authority.
   We refined bios, keywords, and cross-links across every profile so their digital footprint matched their real-world expertise.

Results

Consistency changed everything.

• +1,000 new LinkedIn followers for Evan in just a few months — all in the EdTech and innovation space.
• Partnerships formed with Conestoga College and Brock University.
• Speaking invitations at Decoding.TechZone and conversations with government training agencies.
• A re-energized internal team that now co-creates video content regularly.

The real success wasn’t just numbers; it was momentum. XpertVR built a repeatable system that now drives both visibility and collaboration.

Perspective

Social growth doesn’t come from volume. It comes from rhythm.
By aligning creative energy with a structured plan, XpertVR turned scattered output into steady presence and steady presence into authority.

As their co-founder put it:

“Bringing on the team helped us finally show up how we wanted to — and set new goals for what’s next.”

Takeaway

When you remove friction from content creation, consistency becomes natural — and authority follows.
Structure doesn’t limit creativity. It makes it sustainable.

Ready to build your own system for showing up consistently and clearly?
Let’s design the rhythm that keeps your message moving.