Uncommon Marketing for the Common Good.

We help good people do good work and make sure that work grows. We build marketing systems that actually pull their weight, connect the dots, and keep things moving while you focus on the work that matters most.

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AI Policy

AI Policy

Last updated: November 2, 2025

At Uncommon Marketing Agency, we embrace artificial intelligence (AI) as a creative and strategic tool that helps us deliver smarter, faster, and more innovative marketing solutions.
This policy explains how we use AI responsibly and transparently in our work and communications.

1. Our Approach to AI

We use AI to enhance — not replace — human creativity and strategic thinking.
Our team oversees every step of the process to ensure that all AI-assisted work aligns with our brand standards, ethical values, and client expectations.

We view AI as a collaborative partner, helping us improve efficiency, generate ideas, and uncover insights — while maintaining full human accountability for the final output.

2. How We Use AI

AI may be used in the following areas of our work:

  • Content generation and editing: to support brainstorming, drafting, or optimizing copy (always reviewed and edited by our team).
  • Design and visual development: to explore concepts and styles; never to produce final deliverables without human oversight.
  • Data and performance analysis: to identify trends, optimize campaigns, and enhance reporting accuracy.
  • Automation tools: to streamline repetitive marketing or development processes (e.g., chatbots, workflow automation).

All AI-generated outputs are reviewed, refined, and approved by Uncommon’s human team before delivery.

3. Accuracy and Accountability

AI tools can make mistakes or reflect biases present in their training data.
We take responsibility for verifying accuracy and ensuring that all published or delivered materials meet our quality and ethical standards.

We do not rely solely on AI for factual information, client communications, or sensitive decision-making.

4. Intellectual Property and Ownership

All AI-assisted work created under Uncommon Marketing Agency remains the property of Uncommon Marketing Agency or the client, depending on the terms of the project agreement.
We use only licensed or authorized AI tools that respect copyright and data ownership.

5. Privacy and Data Use

We do not upload confidential client data, private communications, or proprietary information into public AI systems.
Any AI tools we use internally are vetted for compliance with Canadian privacy standards and data protection regulations.

6. Transparency

We believe clients and audiences have a right to know when AI plays a role in the creative process.
If a deliverable includes AI-assisted elements, we disclose this clearly upon request or in relevant documentation.

7. Continuous Review

AI technology evolves rapidly, and so does our approach.
We regularly review and update our tools, policies, and safeguards to ensure our use of AI remains ethical, transparent, and aligned with best practices.

8. Contact

Questions about our AI Policy or how we use AI tools?
Reach out anytime — we’re happy to share more about our approach to responsible innovation.

Uncommon Marketing Agency
📍 Niagara Region, Ontario, Canada
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