Client: Harvest Supply Canada Inc.
Industry: Cannabis Equipment Manufacturing
Focus: Website Design, User Experience, Compliance
Challenge
Harvest Supply Canada designs and manufactures high-quality harvesting equipment for the cannabis industry. In a regulated space like this, a company’s website is more than a digital brochure. It must communicate credibility, meet legal standards, and make it easy for professional buyers to find what they need.
The goal was to create a site that reflected Harvest Supply’s precision and reliability while fully complying with Health Canada’s marketing and advertising rules for cannabis-related businesses.
Approach
Our experience in cannabis web design through the Uncommon Marketing Agency team meant we understood the unique boundaries and opportunities this industry presents.
We began with a clear strategy focused on three things: trust, compliance, and accessibility.
1. Design that respects the rules
We reviewed every visual and content element to align with current cannabis marketing regulations. This included avoiding promotional claims, limiting lifestyle imagery, and incorporating an age verification step for visitors.
2. Visual clarity and professionalism
The design direction was kept clean and confident, using a restrained color palette and structured layout to reflect the technical nature of Harvest Supply’s work. The look and feel communicate quality without unnecessary flash.
3. Inclusive and responsive design
The site needed to reach a wide audience, from younger professionals to long-established producers. We ensured every page functioned smoothly across devices, browsers, and accessibility levels.
4. Function that lasts
The build focused on easy navigation, fast load times, and simple backend management so the Harvest Supply team could update content as the business grows and regulations evolve.
Results
The finished site positions Harvest Supply Canada as a trusted, compliant, and professional leader in its category.
- Clear structure and streamlined navigation
- Optimized performance across all devices
- Visual consistency that reflects the brand’s expertise
- Compliance built into every layer of content and design
Harvest Supply now has a digital presence that matches the quality of its products and supports long-term growth in a highly regulated market.
Perspective
Designing for the cannabis industry requires a careful balance of creativity and control. By leading with clarity, compliance, and usability, Harvest Supply can confidently serve its customers and strengthen its reputation in a space where trust matters most.
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