From 80 to 108,000: The Growth System Behind Graham Weaver’s Viral Rise

Client: Graham Weaver, Founding Partner at Alpine Investors
Platform: TikTok
Timeline: 7 months
Growth: 80 → 108,000 followers

Challenge

Graham came to us with a big, clear ask: grow his TikTok following from 80 to 25,000 in a year.

The ambition was right. The problem was pattern. Like many thoughtful leaders, he had strong ideas and authentic presence but no system for growth. His videos were good, but the results were flat.

Our task was simple to state and complex to solve: build a repeatable social system that could scale Graham’s message without losing his voice.

System

We approached this as a joint experiment. Not a campaign.

1. Start with alignment.
Before posting, we spent time translating Graham’s philosophy into a content system: what to say, how to say it, and how often. His voice led. The strategy followed.

2. Design for video mastery.
We worked side-by-side with Graham on framing, pacing, and storytelling. Each video became a structured conversation rather than a broadcast. The visuals supported his message; they didn’t drown it out.

3. Play the algorithm without chasing trends.
Instead of dancing through trends, we focused on context and consistency. We analyzed what worked in his space, then adapted selectively—always through his brand lens.

4. Let data shape the next move.
Every post fed the next decision. We tracked engagement, shares, and saves, then refined topics and timing. When something missed, we didn’t force it. We replaced it.

5. Build community, not just reach.
Graham engaged daily. Commenting, answering questions, sharing insights. This steady two-way rhythm turned followers into advocates and amplified his content long after posting

Results

The system worked faster than expected.

• March: first viral video passed 21K views.
• April: a second hit reached nearly 2M views, adding 9,000 followers in days.
• By month seven: 108,000 followers, exceeding the original goal fourfold.

Virality wasn’t luck. It was a byproduct of structure, collaboration, and persistence.

Perspective

Social growth doesn’t need to be loud or gimmicky. Graham’s results came from alignment, clarity, and consistency which was a system built for substance over stunts.

As he put it: once his message found rhythm, the algorithm followed.

Takeaway

The lesson is simple: influence grows from systems, not spontaneity.

When strategy and authenticity work together, a clear voice can scale.

Ready to turn consistency into real growth? Let’s build the system that scales your message—quietly, clearly, and sustainably. Contact us and start shaping a marketing engine that works for you, not against you.