Practically every business has been negatively impacted by the ongoing pandemic, whether it’s declining sales, logistical hurdles, or staffing issues. There are numerous government initiatives to help businesses tackle these problems and survive the economic impact of COVID, but what if it’s your actual product that needs tweaking, the way you promote your business, or the method in which your customer is able to acquire your product? For some industries the answers are more obvious. Restaurants are offering delivery rather than dine-in.
The Uncommon Blog
A good company website is so much more than a digital brochure. It is the first impression for most of your customers, and a direct representation of your company. It is the method in which most people research products and services before buying. The cannabis industry is tech-savvy and demands a fast and efficient sales experience, which often starts with your website. Whether you're selling cannabis products or marketing to the industry, here are five key elements to consider before starting your website project.
We all know that a large percentage of consumers shop online or at least do internet research before making purchases. However, according to a report by Forrester, 68% of B2B customers also prefer to research independently online.
I was fortunate to have been able to speak to the contractors at the Land Improvement Contractors of Ontario Convention in January, about Process-Focused Marketing in their companies. It was a great opportunity for me to talk about one of my favorite subjects! Our niche as a marketing agency is 'Process-Focused Marketing', and I am always asked what this means.