We all know that a large percentage of consumers shop online or at least do internet research before making purchases. However, according to a report by Forrester, 68% of B2B customers also prefer to research independently online.
The Uncommon Blog
We recently hosted the North American Ag Roundtable, it was in response to the sudden lack of in person face-to-face meetings due to COVID-19. During the journey of pulling this event together, we learned so much about the state of the industry! Our 35 panelists and hundreds of registrants helped us see some issues that we hadn't clued into yet. The video below outlines what we've learned and what are recommendations are going forward.
A good company website is so much more than a digital brochure. It is the first impression for most of your customers, and a direct representation of your company. It is the method in which most people research products and services before buying. The cannabis industry is tech-savvy and demands a fast and efficient sales experience, which often starts with your website. Whether you're selling cannabis products or marketing to the industry, here are five key elements to consider before starting your website project.
I was fortunate to have been able to speak to the contractors at the Land Improvement Contractors of Ontario Convention in January, about Process-Focused Marketing in their companies. It was a great opportunity for me to talk about one of my favorite subjects! Our niche as a marketing agency is 'Process-Focused Marketing', and I am always asked what this means.