Niagara Region

UNCOMMON

MARKETING

Marketing and automation for Niagara businesses that are ready for better visibility, better follow-through, and less manual chaos.

Built for Niagara Businesses

Local businesses need more than a decent-looking website and a few disconnected tactics. They need marketing that reflects the quality of their work and systems that help the right people take the next step. We build the full picture: visibility, lead generation, follow-up, and smarter operations. Clear strategy. Strong execution. Less guessing.

40+
Years Combined Experience
Niagara
Based & Rooted
Full-Stack
Strategy to Systems
Local
Leadership & Support

Web Design & Development

Websites that reflect your business and convert visitors into leads.

Google Ads

Strategic ad campaigns that reach the right people at the right time.

SEO & Content

Organic visibility that builds over time and brings the right traffic to your site.

Marketing Automation

Automated follow-up, lead nurturing, and workflows that save you time.

Email Marketing

Targeted campaigns that keep your audience engaged and drive repeat business.

CRM & Systems

Organized contacts, streamlined processes, and tools that help your team work smarter.

Who We Work Best With

Businesses Growing Beyond Word of Mouth

Ready to reach more people and build beyond referrals.

Built on Local Reputation

Strong work that deserves stronger visibility and lead generation.

Outdated Website, Inconsistent Leads

Ready for a clearer online presence and more reliable customer flow.

Ready for Real Systems

Tired of juggling tools and want marketing that actually works together.

About Us

Uncommon is proudly rooted in Niagara. Our co-owners live and work here, with Richard based in Niagara Falls and Andrea in Fort Erie. Together, they bring more than 40 years of marketing experience across strategy, creative, digital growth, and the systems that help businesses run more smoothly.

Richard Hebbourn

Richard Hebbourn

Co-Owner

Andrea Jones

Andrea Jones

Co-Owner

How We Work

Good marketing should feel lighter once the right systems are in place.

01
Step 01

Start with Clarity

We look at what is working, what is not, and where things are getting stuck.

02
Step 02

Build the Right System

We shape the strategy, tools, and support around your business goals.

03
Step 03

Launch and Refine

We roll things out, track what matters, and adjust as we go.

04
Step 04

Ongoing Support

We stay involved. Marketing works best when someone is paying attention.

TRUSTED BY

Trusted by Growing & Established Businesses

We work with businesses that are ready for clearer strategy, stronger systems, and support that actually helps things run more smoothly.

Hilton
Marriott
Goodwill
1-800-GOT-JUNK?
Steve Madden
Hello7
The Life Coach School
EO
XpertVR
Tonica Kombucha
Smart Home Designs
Fidelis
GGS Structures
Genius Guild
Cheeky
Aqua Niagara

Ready for Marketing That Makes Sense?

If your business is ready for clearer strategy, better systems, and support that actually helps things run more smoothly, let us talk.