The Consistency Framework Behind XpertVR's Growth in EdTech
XpertVR develops immersive training simulations for universities and organizations. We were tasked with establishing a consistent social media presence to reflect their innovation and build authority in the EdTech space.
What We Were Up Against
XpertVR lacked posting consistency across platforms: zero posts on Facebook/Instagram, one monthly tweet, four YouTube videos, and an inactive LinkedIn presence. Despite having a charismatic co-founder (Evan Sitler-Bates) and strong content potential, they had no system for reliable audience engagement.
The Solution
Establish Cadence
Mapped content cycles with defined topics, formats, and posting frequency
Build Digital Brain
Created searchable content library from past videos, blogs, and mentions
Re-ignite Communication
Relaunched newsletter with curated insights and consistent updates
Play to Strengths
Expanded into TikTok with short, insight-driven clips
Optimize Authority
Refined bios, keywords, and cross-links across all profiles
Real Impact
LinkedIn Followers
Partnerships
Speaking Invitations
Team Engagement
"Bringing on the team helped us finally show up how we wanted to — and set new goals for what's next."
Evan Sitler-Bates
Co-founder, XpertVR
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