Hello Seven
Two Voices, One Mission: How Hello Seven Grew Beyond Its Founder
Hello Seven, Rachel Rodgers' company, helps people from marginalized communities build wealth. Its social channels leaned on Rachel as the face of everything, and the brand account struggled to hold attention on its own. Over eight and a half months, we gave the company and its founder two distinct voices. Website visits from Instagram grew from 5 a day to 91, and Rachel posted the most-played reel in her account's history.
- Client
- Hello Seven (founder: Rachel Rodgers)
- Industry
- Business coaching and education
- Services
- Social media strategy, content creation, short-form video
- Platforms
- Instagram (Hello Seven and Rachel's personal account), LinkedIn, Facebook
- Timeline
- August 15, 2022 to April 30, 2023
What We Were Up Against
Hello Seven had a loyal community and a founder people wanted to hear from. That was also the problem. The company's social presence leaned so heavily on Rachel that the brand account had no clear identity of its own.
The brief had three parts:
- Build a Hello Seven presence that didn't rely on Rachel as the face of every post
- Lift engagement across the brand's Instagram, LinkedIn and Facebook
- Create reels for Rachel's personal account that could travel well beyond her existing audience
The Solution
Two brands, two voices
Hello Seven's content focused on the community, the offers and practical help. Rachel's account became more personal, with lifestyle, humour and motivation.
Content that makes people feel seen
Every post started from the audience's real situation: their pain points, and the research and statistics behind their lived reality.
A digital brain
We mined years of existing blog posts, podcast episodes, newsletters and social posts, and turned proven ideas into new content.
More faces on the brand
We featured Hello Seven's coaches, so the company's expertise no longer rested on one person.
Short, sharp reels
Podcast clips and short speaking reels of Rachel with a single strong statement became the format that consistently travelled furthest.
Offers as answers, not ads
Instead of standard promotional posts, each offer was framed as the answer to a real problem: a fact the audience recognised, the problem behind it, then why the Hello Seven program was the way through.
What it looked like in the feed
Real Impact
Plays on one reel
Rachel's most-played, most-liked, most-saved and most-shared reel of all time
Website visits from Instagram
Daily website visits from Hello Seven's Instagram, from 5 to 91 a day
Instagram impressions
Daily Instagram impressions, from 1,670 to 3,724 a day
Facebook followers
Hello Seven's Facebook audience over the engagement, the biggest follower gain of any channel
Hello Seven Instagram
Daily averages, before vs. during the engagement
| Metric | Before | During | Change |
|---|---|---|---|
| Website visits per day | 5 | 91 | +1,720% |
| Profile visits per day | 55 | 126 | +129% |
| Impressions per day | 1,670 | 3,724 | +122% |
| Accounts engaged per day | 45 | 76 | +68% |
Across the other channels
- Hello Seven Instagram followers grew 11.8%, to 39,302
- LinkedIn followers grew 17.2%, and the engagement rate rose from 5.9% to 6.74%
- A second reel of Rachel's, on scarcity mindset, reached 61,843 plays
- The brand account's most-shared post, on patriarchy and rest, was shared 421 times
"Before" figures are daily averages from the 7 days before the engagement started. "During" figures are daily averages from the last 90 days of reporting.
"We've seen almost a 12% increase in our Instagram followers and raised our engagement rate to over 6% on LinkedIn. They've also helped us create some of the most engaging content that we've had, particularly a reel on Instagram, which garnered over 155,000 views."
[Name, Title]
Hello Seven
Work completed by OnlineDrea, now part of Uncommon.
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